04 / 09
Dror
A shopping experience for people who love to create.
An academic art-supply shopping experience, from the first encounter with the store through choosing a product and checking out.
Note A concept store made for a course: it has no real products or orders. The photography on the pages is stock and ChatGPT-generated imagery, and the product photos and brand logos belong to their owners and appear as sample content.
- My contribution
- I designed an early logo version, contributed to branding and wireframes, and was responsible for interactions and animation.
- Discipline
- UI/UX · Branding
- Context
- Academic Project
- In collaboration with
- Tal Shabtai · Michael Halperin
01
The home page
We chose to accompany the store with a rustic palette and a wooden figure that became a kind of mascot.
Tap to scroll the page insideClick to scroll the page inside
02
Search results
The figure keeps accompanying us among the products in the search results as well.
03
Virtual tester
We brought the tester pencil into the e-commerce experience, so that the buyer can see the colour and the line before spending their money. Of course this is not necessarily feasible in a real setting, but luckily there are studies in which to experiment.
04
The checkout page
We took care that clear cues accompany the whole purchase process, in a comfortable and transparent way.
05
Branding
The logo is inspired by brushes, a palette and blots of colour. It shouts art and creation from every pixel and shade.
