Steve Barzilay TalGraphic & UX/UI Designer

All work

01 / 09

LOOP

A visual identity for a place built around live music.

Branding · Graphic DesignAcademic ProjectAnimation

Where it sits in the mixMostly brands

An academic branding project for a live music venue. It was born out of my history with the world of culture, and draws on everything I learned from varied, long-term work at a live music venue. Within the project I conceived and branded a musical home for young artists and for discerning music lovers.

Note The photography in the posters, banners and mockups was generated with ChatGPT and edited in Photoshop. The identity, layouts, typography and animation are mine.

The animation has no sound.

My contribution
Concept, branding, graphic design and animation — all work by me.
Discipline
Branding · Graphic Design
Context
Academic Project

01

One language, different voices

Each musical genre gets a palette of its own, within the brand’s unified yet flexible design language.

Punk poster in green and purple: three musicians with mohawks above a shouting crowd, the headline “Punk is dead”, the line-up, the date and the loop logo in the corner.
The poster
The punk poster hanging in a glass display case on a street wall.
In a street display case
Ska poster in dark teal and mustard: two musicians in suits and sunglasses with a trumpet and a guitar, hands raised in the crowd, the headline “Ska is the limit” and the loop logo.
The poster
The ska poster pasted on a wall covered in other gig posters.
On a wall of gig posters
Pop poster in pink and aqua: three singers in colourful clothes, the headline “The Un POPulars”, the line-up and the loop logo.
The poster
The pop poster wrapped around a round advertising column on a city street.
On a city advertising column

02

From the bar to the feed

Printed and digital assets that keep the brand colourful and consistent in every medium.

A bartender handing a customer a loop flyer showing musicians and a glass of beer.
Flyer
A person holding a yellow loop drinks menu beside a glass of beer on the bar.
Menu
A hand holding a phone that shows a yellow loop Instagram post.
Instagram post

03

Paper and merch

Every brand needs paper goods, and every culture brand needs a varied range of merchandise.

A loop stationery set on a wooden table: letterhead, envelope, compliment slip, yellow and purple business cards, a glass of beer and two drumsticks.
Stationery and business cards
A glass beer mug with the loop logo embossed on it, on a bar counter.
Beer mug
A drum kit in a rehearsal space, with the loop logo on the bass drum head.
Drum kit
A purple and yellow coaster reading “Drink up, It’s show time” with the loop logo, beside a stack of coasters.
Coasters
Two guitar picks, green and purple and yellow and teal, with the logo, over an acoustic guitar being played.
Guitar picks

04

Digital

Digital assets in different formats for different media.

  • A carousel tile in dark green and yellow: the loop logo inside a yellow ring, with the words “It’s the weekend” running around it.A carousel tile in yellow and dark green: a person in a white tank top singing into a microphone inside a ring, with “It’s Thursday night”, “Charly Sos” and “aug 21”.A carousel tile in light green and purple: a person in a yellow beanie and sweater singing into a microphone inside a ring, with “It’s friday night”, “Pearl Sweater” and “aug 22”.A carousel tile in aqua and pink: a person in a black lace top singing into a microphone inside a ring, with “It’s Saturday night”, “St. Theo” and “aug 23”.
    Instagram carousel
  • A portrait banner in yellow: “Music Lovers? Don’t stay out of the loop”, a singer with a microphone and a Tickets button.
    Portrait banner
  • A landscape banner in aqua: “Music Lovers? Don’t stay out of the loop”, a singer belting into a microphone, a Tickets button and the logo with its tagline.
    Landscape banner

05

The rhythm of the logo

You don’t need the animated version to feel the inner rhythm in the logo’s design: three circles inspired by the world of music, a bit like speakers, a bit like records, a bit like drums.

The full LOOP logo in purple, built of three double rings, with “As Live As Music Gets” beneath it.
The full logo