Steve Barzilay TalGraphic & UX/UI Designer

All work

02 / 09

TUTTI

A playful visual language for a stroller brand.

Branding · Graphic DesignAcademic Project

Where it sits in the mixMostly brands
A stroller built from dusty-teal geometric pieces with a baby’s foot peeking out, beside coral shapes and line drawings of small hands.

My first branding project for my studies. As a young parent would, I initiated a brand of modular strollers that suit every budget.

Note The brand and stroller are an academic concept, not a product that was manufactured or sold.

My contribution
Concept, visual identity and applications — all work by me.
Discipline
Branding · Graphic Design
Context
Academic Project

01

It starts with a shape

The logo, inspired by the modular concept, is composed of letters from the brand name — t, u and i — and visually it also refers to a baby stroller. The rounded corners, the typography and the quiet colour aim to convey both playfulness and tenderness.

The primary tutti logo, with three smaller versions beneath it: coloured, white on black and all black.
The logo and its versions
A type and colour page: Montserrat and Nunito, with four brand colours on a line drawing of a baby’s hand.
Type and colour

02

Play as a language

Inspired by the game of tangram, the brand and marketing language is accompanied by geometric shapes that scatter and rearrange themselves, modular like the product.

Several phone screens showing tutti Instagram posts: animals made of geometric pieces, and a stroller with the line “modular for everyone”.
Posts built from the same shapes

03

Typography

Bold, striking typography that cannot be missed, in lowercase letters only.

A toddler in a white top and rainbow-striped shorts leans on the large letters “baby steps” on a coral background.
baby steps — photo: Steve

04

In the city streets

Billboards, posters, roll-ups, digital and printed assets. The shapes, the colours and the tone accompany the stroller’s marketing journey all the way.

  • A billboard with a baby in a stroller and the line “this is where your journey begins”.
    Billboard
  • A bus-stop poster with the line “every journey begins with a stroll”.
    Bus stop
  • A roll-up banner in a busy building entrance, with a stroller and three points about the brand.
    Roll-up
  • Two phone stories: “happy pride moms” and “happy pride dads”, each with a stroller and an offer.
    Pride campaign stories
  • Two tutti business cards on a wooden table beside a baby bottle, a pacifier and a fabric bunny.
    Business cards